The Fine Wine Experience is one of Asia’s most respected fine wine merchants, offering an exceptional portfolio of rare and premium wines with particular strength in Burgundy. With a 7,000 sq ft flagship shop in Sai Ying Pun and a newly opened location in Shanghai, the company serves collectors, trade partners, and enthusiasts through its retail operations, expert advisory services, and internationally recognized wine events and masterclasses.
Project Background
As The Fine Wine Experience continued to grow across multiple locations and business lines, the leadership team identified the opportunity to modernize and strengthen its internal systems. The objective was to support a more connected operational environment, enhance efficiency, and establish a scalable foundation that could accommodate future expansion in Hong Kong, Mainland China, and beyond.
Motiv-Digital was selected to support this digital transformation.

Objectives
- Unify key operational processes under a modern platform
- Improve visibility and coordination across multiple locations
- Enhance workflow efficiency
- Build a scalable infrastructure to support long-term growth
Our Approach
Motiv-Digital collaborated closely with the senior management team to understand the company’s business model, operational priorities, and growth vision. A tailored implementation plan was developed to align the new system with the company’s requirements as a specialist fine wine merchant.
Motiv-Digital provided end-to-end project support, from design and setup to team enablement and transition management.

Delivered Solution
A unified cloud-based platform was implemented to support:
- Finance and core operations
- Inventory and order management
- Retail system integration
- Management dashboards and reporting
Key Outcomes
- Greater Operational Efficiency: Core workflows are now more streamlined, supporting smooth day-to-day operations.
- Improved Visibility and Insight: Management benefits from clearer, more timely information for strategic decision-making.
- Consistent Multi-Location Operations: The new platform supports aligned processes across Hong Kong and Mainland China.
- Stronger Platform for Growth: The Fine Wine Experience is now better positioned to support future expansion and evolving business needs.

